The Impactful Gift Kids Love
Skip the party-present-waste by asking friends to donate to a planet-saving experience your child loves.
A fun group gift which reduces waste, and teaches kindness.
Skip present-overload and waste
Track donations and receive messages from friends
5 minute set-up from your phone - no app required
Ask classmates and peers to contribute to a group gift rather than bringing something to the party
Get one amazing, and impactful experience, gift, or donation that they really love
No plastic junk. No reams of wrapping. No stacks of toys to store
Lots of fun for the birthday child
Kids learn about super cool, planet-saving causes
Get a personalised donations page - it’s like being famous!
Integrate the cause into their party theme with lots of fun ideas and games from GenKind
Join the GenKind Club and meet a whole community of kids who want to save the world
Receive a monthly magazine, certificate and other goodies
Super-easy and stress-free
Personalised URL and donations page to share with your guests whenever you like
No awkward chasing. Add emails/phone numbers and we can invite and remind for you
No need to collect money in your personal bank account and we ensure your chosen cause receives your donations
Track everything with our handy updates
Only you see who donated what
How much? Get started from as little as $5 to set up your personalised donations page.
GenKind ensures a stringent level of payment processing across a wide range of providers.
We will never sell your data.
Secure payments
Meet the Superhero Kids who have joined the GenKind Club
Explore our causes
We work with trusted charity causes to curate fun experiences which ignite the passions of children.
They are all Australia-based and centred around protecting our planet, it’s wildlife, and it’s people.
How does GenKind work?
Choose your cause
Explore our causes section and choose an experience, gift, or donation which they love.
Send your Gift by email
GenKind will create a special birthday email for your friend telling them about your donation. We will send it to you to pass onto them, with some ideas on how you can gift it personally with some birthday magic.
See an example birthday email
Your friend chooses a cause
When they are ready, your friend can explore GenKind’s curated list of amazing causes, and choose which one they love the most. Once they have made their donation, they will receive a certificate to recognise their kindness.
You’re in the GenKind Club
Both you and your friend join the GenKind Club for a year. You will receive a monthly e-magazine filled with stories, inspiration, and facts, plus lots of discounts for our store, and first dibs on our events and competitions.
Sarah, GenKind Mum
“This has been a long-time coming. Cash feels impersonal and joyless, but I can’t bring myself to buy junk from the toyshop! A way to teach kindness and generousity, which is fun and cool too. WOW. Two thumbs up!”
Are you attending a birthday party?
With a GenKind Gift you can ask your guests to donate to a planet-saving cause instead of bringing physical gifts to the party. It’s a great way to make a big difference with your friends - plus you all join the GenKind Club
Why GenKind is great
Raise a kinder generation
It is easy for kids to be swept up by material things. To want more. And to covet what they don’t have.
GenKind is an engaging and interactive way to encourage kids to choose kindness over stuff.
Be more eco-conscious
We are all trying to do better. Less plastic. Less waste. Support small. The list is endless.
With GenKind there is no waste from packaging, unwanted gifts, or single-use plastic toys.
Avoid the gift dash
No more last-minute present stress for parents - you can purchase without leaving the sofa!
All GenKind Gifts are emailed within 24 hours, so it’s also a great last-minute purchase.
Give a gift that sparks a deeper connection with our planet, it’s wildlife and people.
GenKind stands for Generation Kind
We are on a mission to raise a kinder, more planet-aware generation of kids who seek out ways to care for our planet and each other.
Who are fearless, brave, and generous, and who believe that you can make a difference, no matter how small you are.
We want to help teach our children about generosity and kindness. And empower them to feel like they can change the world with their friends.
Become a founding member of the GenKind Club
We are looking for the early adopters, the change-makers, and the trend-setters. The ones who dare to say no to convention and embrace something new.
The GenKind club is a community of youngsters who want to learn more about our planet, nature, wildlife, and ways they can be kind to our earth, and each other.
Help us decide which causes to support, share stories of kindness and climate-action, & inspire other kids around the world to become a part of the movement.
It’s a club for kids of all ages, who choose kindness over stuff and want to change the world for the better.
Questions we get asked
This is a new idea, so we are sure you have some questions! Here are some we get asked a lot - but please get in touch if you can’t find the answer you are looking for.
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Children surprise us everyday. And more than you think would love to do something impactful - with their friends.
We have carefully selected causes which appeal to children, and created content on our ‘Kids’ page to get them excited and engaged.
They also become part of the GenKind Club, laced with kudos and some extra ‘stuff’ (which passes our planet-saving test)
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The small $10 GenKind fee includes 2x annual memberships to the GenKind Club, a digital gift card and certificate. It covers our operational costs and ensures that 100%* of donations go directly to your chosen cause.
*minus the credit card transaction fees
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A lot of what holds people back from trying GenKind is that they feel like kids still really want presents for their birthday. And this is totally true. Kids love gifts. And GenKind is not about making them sacrifice all their special birthday treats. They should still receive presents and indulge in surprises and do all the fun stuff that make birthdays amazing.
What GenKind wants to encourage kids to do is exchange some of their birthday presents for a meaningful donation to a cause they care about. If we’re being honest, birthday party gifts aren’t usually the best ones. They are usually torn open quickly, and more often than not, forgotten about quickly (or put in the cupboard to be regifted at a later date. We’ve all been there).
Imagine a world in which you can empower a friend to do something meaningful and impactful. Where they learn about an animal or a community or a country that needs our help - and that they can actually help. That is joy right there.
That feeling that being small doesn’t mean being powerless.
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Absolutely not. There is no minimum or maximum amount of money you can donate.
Every little helps when it comes to supporting these causes and GenKind ensures that every amount is recognised and celebrated.
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No problem! They can either pool their donation vouchers to one charity - or split them across multiple causes! We also won’t let more than one guest purchase anything from our store which has already been bought by another guest : )
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You don’t have to take anything… we will send an email either to you or your friend with all the details of your GenKind Gift.
BUT if you would still like to take something, we have some options. We can email you the gift card so that you can print it out at home and include it in a birthday card.
Plus you could choose something from our store as an additional gift - if you have enough time for us to send it you.