Calling all  future heroes

Become a founding member of GenKind

We’re building a community of kids who choose kindness over stuff and change the world for the better

We are looking for the early adopters, the change-makers, and the trend-setters. The ones who dare to say no to convention and embrace something new.

The GenKind club is a community of youngsters who want to learn more about our planet, nature, wildlife, and ways they can be kind to our earth, and each other.

Kids can get involved as much or as little as they like. Help us decide which causes to support, share stories of kindness and climate-action, & inspire other kids around the world to become a part of the movement.

It’s a club for kids of all ages, who choose kindness over stuff and want to change the world for the better.

What does becoming part of the GenKind club mean?

GenKind was founded by a kid like you - Maya, age 7 - who was obsessed with saving endangered turtles. She decided to use her birthday party to raise money instead of receiving gifts. But she needs your help now!

Benefits of membership

Use GenKind for FREE

When your birthday comes around you will be able to use the GenKind service for free - making it super easy for you to ask party guests to donate to your planet-saving cause.

Monthly Magazine

You will receive our monthly digital magazine filled with inspiration, facts, ideas and more. Plus you will get the chance to be featured.

Discounts & first access

Discounts on our super cool merchandise, including t-shirts, trucker caps, stickers and postcards. Plus first-access to events, exclusive offers, and new products.

Free membership for the first 100 kids to join us!

Kindness over stuff

Kindness over stuff