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Kids party coming up?
Gift GenKind for planet-saving fun
GenKind is a new gift idea which helps kids donate to planet-saving causes.
You pick a donation amount to give, but let the birthday boy/girl pick their cause.
It’s good for our planet, it teaches kindness, and it empowers kids to make a difference.
Plus, no waste!
How does it work?
It’s super simple and can be done on your phone. Fill in a quick and easy form - and we do the rest!
Choose a donation amount
Choose any amount to gift as a donation, and write a special birthday message for your friend.
Give the voucher to your friend
We’ll email you a voucher telling your friend about your donation. Just print it out to give, or email it straight on!
Your friend chooses a cause
Your friend can choose a cause they love from our website. They’ll get a certificate for their kindness.
You’re in the GenKind Club
You and your friend join the GenKind Club. You’ll receive a monthly e-mag plus discounts in our store.
Give the coolest party present with GenKind
Fun, unique and it saves the world!
Explore our causes
Why GenKind is great
Raise a kinder generation
It is easy for kids to be swept up by material things. To want more. And to covet what they don’t have.
GenKind is an engaging and interactive way to encourage kids to choose kindness over stuff.
Be more eco-conscious
We are all trying to do better. Less plastic. Less waste. Support small. The list is endless.
With GenKind there is no waste from packaging, unwanted gifts, or single-use plastic toys.
Avoid the gift dash
No more last-minute present stress for parents - you can purchase without leaving the sofa!
All GenKind Gifts are emailed within 24 hours, so it’s also a great last-minute purchase.
Sarah, GenKind Mum
“This has been a long-time coming. Cash feels impersonal and joyless, but I can’t bring myself to buy junk from the toyshop! A way to teach kindness and generousity, which is fun and cool too. WOW. Two thumbs up!”
GenKind stands for Generation Kind
We are on a mission to raise a kinder, more planet-aware generation of kids who seek out ways to care for our planet and each other.
Who are fearless, brave, and generous, and who believe that you can make a difference, no matter how small you are.
We want to help teach our children about generosity and kindness. And empower them to feel like they can change the world with their friends.
Questions we get asked
This is a new idea, so we are sure you have some questions! Here are some we get asked a lot - but please get in touch if you can’t find the answer you are looking for.
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Children surprise us everyday. And more than you think would love to do something impactful - with their friends.
We have carefully selected causes which appeal to children, and created content on our ‘Kids’ page to get them excited and engaged.
They also become part of the GenKind Club, laced with kudos and some extra ‘stuff’ (which passes our planet-saving test)
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A lot of what holds people back from trying GenKind is that they feel like kids still really want presents for their birthday. And this is totally true. Kids love gifts. And GenKind is not about making them sacrifice all their special birthday treats. They should still receive presents and indulge in surprises and do all the fun stuff that make birthdays amazing.
What GenKind wants to encourage kids to do is exchange some of their birthday presents for a meaningful donation to a cause they care about. If we’re being honest, birthday party gifts aren’t usually the best ones. They are usually torn open quickly, and more often than not, forgotten about quickly (or put in the cupboard to be regifted at a later date. We’ve all been there).
Imagine a world in which you can empower a friend to do something meaningful and impactful. Where they learn about an animal or a community or a country that needs our help - and that they can actually help. That is joy right there.
That feeling that being small doesn’t mean being powerless.
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Absolutely not. There is no minimum or maximum amount of money you can donate.
Every little helps when it comes to supporting these causes and GenKind ensures that every amount is recognised and celebrated.
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No problem! They can either pool their donation vouchers to one charity - or split them across multiple causes! We also won’t let more than one guest purchase anything from our store which has already been bought by another guest : )
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You don’t have to take anything… we will send an email either to you or your friend with all the details of your GenKind Gift.
BUT if you would still like to take something, we have some options. We can email you the gift card so that you can print it out at home and include it in a birthday card.
Plus you could choose something from our store as an additional gift - if you have enough time for us to send it you.