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The Coolest Gift this Chrissy
Gift GenKind for Christmas and help kids donate to planet-saving causes.
Christmas is pure magic for kids.
But it can be hard for parents.
How do you spoil them but make sure they are grateful and generous at a time of over-indulgence?
GenKind is a great addition to the toys under the tree. You pick a donation amount to gift, and the recipient gets to choose an amazing cause to donate it to.
A fun gift that is good for our planet, teaches kindness, and empowers kids to make a difference. Plus, there’s no waste!
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How does it work?
It’s super simple - fill in a few details - and we do the rest!
Choose a donation amount
Choose any amount to gift as a donation, and write a special Christmas message for your child or friend.
Give the voucher to your friend
We’ll email you a personalised voucher telling your child or friend about your donation. Just print it out to give in a card or package, or email it straight on.
Your friend chooses a cause
Your child or friend can choose a cause they love from the GenKind website and make the donation. They’ll get a certificate for their kindness.
You’re in the GenKind Club
You and your child or friend join the amazing GenKind Club - a community of kids saving the world! You’ll receive a monthly e-mag plus discounts in our store.
A small reminder, amongst the gifts, about the importance of giving back
Explore our causes
Why GenKind is great
1: Raise a kinder generation
It is easy for kids to be swept up by material things - especially at Christmas.
GenKind is a fun and interactive way to encourage kids to choose kindness over stuff.
2: Be more eco-conscious
We are all trying to do better. Less plastic. Less waste. Support small. The list is endless.
With GenKind there is no waste from packaging, unwanted gifts, or single-use plastic toys.
3: Avoid the gift dash
No more last-minute present stress for parents - you can purchase without leaving the sofa!
All GenKind Gifts are emailed immediately, so it’s also a great last-minute purchase.
Sarah, GenKind Mum
“This has been a long-time coming. Cash feels impersonal and joyless, but I can’t bring myself to buy junk from the toyshop! A way to teach kindness and generousity, which is fun and cool too. WOW. Two thumbs up!”
GenKind stands for Generation Kind
We are on a mission to raise a kinder, more planet-aware generation of kids who seek out ways to care for our planet and each other.
Who are fearless, brave, and generous, and who believe that you can make a difference, no matter how small you are.
We want to help teach our children about generosity and kindness. And empower them to feel like they can change the world with their friends.
Questions we get asked
This is a new idea, so we are sure you have some questions! Here are some we get asked a lot - but please get in touch if you can’t find the answer you are looking for.
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Children surprise us everyday. And more than you think would love to do something impactful - with their friends.
We have carefully selected causes which appeal to children, and created content on our ‘Kids’ page to get them excited and engaged.
They also become part of the GenKind Club, laced with kudos and some extra ‘stuff’ (which passes our planet-saving test)
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A lot of what holds people back from trying GenKind is that they feel like kids still really want presents for their birthday. And this is totally true. Kids love gifts. And GenKind is not about making them sacrifice all their special birthday treats. They should still receive presents and indulge in surprises and do all the fun stuff that make birthdays amazing.
What GenKind wants to encourage kids to do is exchange some of their birthday presents for a meaningful donation to a cause they care about. If we’re being honest, birthday party gifts aren’t usually the best ones. They are usually torn open quickly, and more often than not, forgotten about quickly (or put in the cupboard to be regifted at a later date. We’ve all been there).
Imagine a world in which you can empower a friend to do something meaningful and impactful. Where they learn about an animal or a community or a country that needs our help - and that they can actually help. That is joy right there.
That feeling that being small doesn’t mean being powerless.
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Absolutely not. There is no minimum or maximum amount of money you can donate.
Every little helps when it comes to supporting these causes and GenKind ensures that every amount is recognised and celebrated.
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No problem! They can either pool their donation vouchers to one charity - or split them across multiple causes! We also won’t let more than one guest purchase anything from our store which has already been bought by another guest : )
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You don’t have to take anything… we will send an email either to you or your friend with all the details of your GenKind Gift.
BUT if you would still like to take something, we have some options. We can email you the gift card so that you can print it out at home and include it in a birthday card.
Plus you could choose something from our store as an additional gift - if you have enough time for us to send it you.