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Superheroes celebrate
with Genkind
Being small doesn’t mean being powerless.
You can help to make the world a better place.
You can use your birthday party to make a huge difference to our world.
You can help big, important causes that ensure our planet keeps thriving.
GenKind makes your birthday matter more
What’s the problem?
Every year nearly nearly 80% of all toys end up in landfill. This is incredibly bad for our environment and animals, and will also impact our future. We need to reduce our plastic waste however we can.
How does GenKind help?
Using GenKind for your birthday party means asking your friends to donate money to a cause which you choose, instead of bringing a present to your party. You can choose the cause you care most about.
Why should you do it?
You will feel AMAZING using your birthday to help to solve a problem in our world. You will also become part of the GenKind club - a group of other planet-saving-heroes who have done the same.
Kindness over stuff
Kindness over stuff
It means that you join an exclusive club of kids who have used their birthday to do good in our world. It makes you a superhero of sorts. Which you can tell your friends about.
You will receive:
An amazing feeling of pride from making a difference in the world with your friends
A GenKind certificate you can frame and put on your wall
A monthly digital magazine filled with facts, figures, uplifting stories and activities
You can also ask for extra treats like a sew-on badge for your backpack, and super cool water bottle which stops 1000 plastic bottles from entering the ocean!
What does becoming part of the GenKind club mean?
Explore our causes
We have chosen fantastic six causes who are doing amazing things to help our planet and the people and animals who live here.
Save Sea Turtles
Books for Kids
Protect Tigers
Rescue a Rainforest
Provide Fresh Water
Preserve our Oceans
Still not sure which cause you feel most passionate about? Check out our blog for more info and ideas :)
Have some questions?
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Together with your friends, you can do something super special for our planet. That will bring you a LOT of joy and pride - and will be something you remember long after you stop playing with the toys you might receive.
You will also become part of the GenKind Club (which will make you super cool in front of friends). There’s even some extra ‘presents’ which come with membership (which passes our planet-saving test) .
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We have chosen causes which we think are particularly interesting for kids. They have great content for you, good options on how you can get involved, and they cover a wide range of options. We think there is something for everybody.
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When you choose a cause and sign-up to GenKind we will create a personalised donations page for you. This will have all the information your guests need to get involved.
All you (and your mum/dad) need to do is send the link to your friends. You can do this on the invitation, in an email or whatsapp message.
We make it really easy :)
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We agree that gifts are great - and we don’t believe in banning them completely.
Signing up to GenKind doesn’t have to mean you won’t get any presents at all - it just means that friends who come to your party can donate to a cause instead of bringing a present.
GenKind also offer some extra (environmentally responsible) treats to say thank you and welcome you to the club.
We love gifts too
You’ll still get some presents!
GenKind is not about sacrificing all your presents - it’s about swapping some of them in order to do something really great for our planet.
Your friends won’t bring gifts to your party - but together you’ll support a cause that you feel super passionate about.
Superheroes in the making.