GenKind can help kids enjoy giving back at Christmas. By gifting a donation to a kid-friendly cause, parents can show kids that giving-back is fun and rewarding, as well as planet-saving.

GenKind wants to raise a kinder, more planet-aware generation of kids who seek out ways to care for our planet and each other. 

Not sure about GenKind? Worried that it’s a bit mean to make your kids sacrifice presents? Don’t want to be the first/only one to challenge the status quo? We hear you.

Here’s five great reasons to give it go.

Let’s change the narrative around gift-giving at kids’ parties. Let’s create joy through giving back and changing the world - no matter how small we are. Let’s relieve parents of the societal pressure to buy a crap gift and replace it with something genuinely joyful, and incredibly impactful.