We are on a mission to raise a kinder, more planet-aware generation of kids who seek out ways to care for our planet and each other.  Who are fearless, brave, and generous, and who believe that you can make a difference, no matter how small you are.

Not sure about GenKind? Worried that it’s a bit mean to make your kids sacrifice presents? Don’t want to be the first/only one to challenge the status quo? We hear you.

Here’s five great reasons to give it go.

Let’s change the narrative around gift-giving at kids’ parties. Let’s create joy through giving back and changing the world - no matter how small we are. Let’s relieve parents of the societal pressure to buy a crap gift and replace it with something genuinely joyful, and incredibly impactful.