In the hustle and bustle of today's world, teaching our children kindness may seem like a soft skill compared to the emphasis on academic achievement. However, actively fostering kindness in our school-aged children not only contributes to a more compassionate society, but also significantly enhances their own happiness and wellbeing.

Not sure about GenKind? Worried that it’s a bit mean to make your kids sacrifice presents? Don’t want to be the first/only one to challenge the status quo? We hear you.

Here’s five great reasons to give it go.

Let’s change the narrative around gift-giving at kids’ parties. Let’s create joy through giving back and changing the world - no matter how small we are. Let’s relieve parents of the societal pressure to buy a crap gift and replace it with something genuinely joyful, and incredibly impactful.