Kinder giving for a happier planet

Gift a donation to a super-cool, planet-saving cause with GenKind

Swap birthday gifts for donations to amazing causes

You choose a donation amount you would like gift to a friend for their birthday - no amount is too small. Your friend then gets to explore our causes and choose one they love the most. They receive a personal message from you and a certificate to recognise their kindness.

You also both join the GenKind Club.

A GenKind Gift is fun, good for our planet, spreads kindness, and creates joy long after the candles have been blown out. And there’s no waste or plastic junk!

Explore our partner causes

How does a GenKind Gift work?

Create your GenKind Gift

Choose a donation amount to gift your friend and write a special birthday message for them. You can also choose to add items from our sustainable store. We have t-shirts, stickers, postcards and trucker hats.

Visit the store

Send your Gift by email

GenKind will create a special birthday email for your friend telling them about your donation. We will send it to you to pass onto them, with some ideas on how you can gift it personally with some birthday magic.

See an example birthday email

Your friend chooses a cause

When they are ready, your friend can explore GenKind’s curated list of amazing causes, and choose which one they love the most. Once they have made their donation, they will receive a certificate to recognise their kindness.

Explore the causes

You’re in the GenKind Club

Both you and your friend join the GenKind Club for a year. You will receive a monthly e-magazine filled with stories, inspiration, and facts, plus lots of discounts for our store, and first dibs on our events and competitions. 

Visit the KidZone

Sarah, GenKind Mum

“This has been a long-time coming. Cash feels impersonal and joyless, but I can’t bring myself to buy junk from the toyshop! A way to teach kindness and generousity, which is fun and cool too. WOW. Two thumbs up!”

Are you hosting a birthday party?

With a GenKind Party you can ask your guests to donate to a planet-saving cause instead of bringing physical gifts to the party. It’s a great way to make a big difference with your friends - plus you all join the GenKind Club

Why GenKind is great

Raise a kinder generation

It is easy for kids to be swept up by material things. To want more. And to covet what they don’t have.

GenKind is an engaging and interactive way to encourage kids to choose kindness over stuff.

Be more eco-conscious

We are all trying to do better. Less plastic. Less waste. Support small. The list is endless.

With GenKind there is no waste from packaging, unwanted gifts, or single-use plastic toys.

Avoid the gift dash

No more last-minute present stress for parents - you can purchase without leaving the sofa!

All GenKind Gifts are emailed within 24 hours, so it’s also a great last-minute purchase.

Give a gift that sparks a deeper connection with our planet, it’s wildlife and people.

GenKind stands for Generation Kind

We are on a mission to raise a kinder, more planet-aware generation of kids who seek out ways to care for our planet and each other. 

Who are fearless, brave, and generous, and who believe that you can make a difference, no matter how small you are.

We want to help teach our children about generosity and kindness. And empower them to feel like they can change the world with their friends.

Become a founding member of the GenKind Club

We are looking for the early adopters, the change-makers, and the trend-setters. The ones who dare to say no to convention and embrace something new.

The GenKind club is a community of youngsters who want to learn more about our planet, nature, wildlife, and ways they can be kind to our earth, and each other.

Help us decide which causes to support, share stories of kindness and climate-action, & inspire other kids around the world to become a part of the movement.

It’s a club for kids of all ages, who choose kindness over stuff and want to change the world for the better.

Questions we get asked

This is a new idea, so we are sure you have some questions! Here are some we get asked a lot - but please get in touch if you can’t find the answer you are looking for.

  • Children surprise us everyday. And more than you think would love to do something impactful - with their friends.

    We have carefully selected causes which appeal to children, and created content on our ‘Kids’ page to get them excited and engaged.

    They also become part of the GenKind Club, laced with kudos and some extra ‘stuff’ (which passes our planet-saving test)

  • The small $10 GenKind fee includes 2x annual memberships to the GenKind Club, a digital gift card and certificate. It covers our operational costs and ensures that 100%* of donations go directly to your chosen cause.

    *minus the credit card transaction fees

  • A lot of what holds people back from trying GenKind is that they feel like kids still really want presents for their birthday. And this is totally true. Kids love gifts. And GenKind is not about making them sacrifice all their special birthday treats. They should still receive presents and indulge in surprises and do all the fun stuff that make birthdays amazing.

    What GenKind wants to encourage kids to do is exchange some of their birthday presents for a meaningful donation to a cause they care about. If we’re being honest, birthday party gifts aren’t usually the best ones. They are usually torn open quickly, and more often than not, forgotten about quickly (or put in the cupboard to be regifted at a later date. We’ve all been there).

    Imagine a world in which you can empower a friend to do something meaningful and impactful. Where they learn about an animal or a community or a country that needs our help - and that they can actually help. That is joy right there.

    That feeling that being small doesn’t mean being powerless.

  • Absolutely not. There is no minimum or maximum amount of money you can donate.

    Every little helps when it comes to supporting these causes and GenKind ensures that every amount is recognised and celebrated.

  • No problem! They can either pool their donation vouchers to one charity - or split them across multiple causes! We also won’t let more than one guest purchase anything from our store which has already been bought by another guest : )

  • You don’t have to take anything… we will send an email either to you or your friend with all the details of your GenKind Gift.

    BUT if you would still like to take something, we have some options. We can email you the gift card so that you can print it out at home and include it in a birthday card.

    Plus you could choose something from our store as an additional gift - if you have enough time for us to send it you.